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Digital Marketing Specialist (A/B testing focus)(m/f/d)

Sofia, Sofia, BulgariaMarketing

Job description

Chaos is the world’s largest 3D visualization software company, and for over 20 years has empowered artists, designers, and architects to visualize anything they can imagine. Chaos offers intuitive and powerful workflows for creatives across the entire design spectrum, including architecture, engineering, construction, product design, manufacturing, and media and entertainment. Research and development at Chaos is leading the way towards a truly comprehensive end-to-end visualization ecosystem to meet the evolving needs of existing and new customers. In 2022 Chaos merged with Enscape and acquired Cylindo. For more information, visit chaos.comenscape3d.com, and cylindo.com\


Digital Marketing Specialist (A/B testing focus)(m/f/d)


***This position is based in Sofia, Bulgaria with hybrid working options. Applicants must have a work/residence permit for the respective location.***


We are looking for a Digital Marketing Specialist (A/B testing focus) who will play a crucial role in enhancing the performance of our websites by analyzing user behavior, identifying and implementing opportunities for improvement, as well as building engaging landing pages. The ideal candidate will possess a deep understanding of website A/B testing and CRO best practices.


Main Responsibilities:

  • Analysis and reporting
    • Utilize web analytics tools, such as Google Analytics to analyze website performance and identify pain points and opportunities for improvement in the conversion funnels

    • Collaborate with cross-functional teams to interpret data and implement optimizations

  • Website A/B testing and experimentation
    • Work with a team of website managers to plan and execute website experiments, such as A/B or multivariate tests

    • Maintain an A/B testing calendar

    • Iterate on successful strategies to continually enhance user engagement and conversion rates

    • Work closely with the website managers and web development teams to ensure that the A/B testing infrastructure is properly configured and constantly evolving

  • Landing page creation and website content management
    • Set up new campaign landing pages

    • Мanage and optimize evergreen website content

Job requirements

Main requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.

  • 2+ years of experience in website optimization, digital analytics or similar

  • Proficiency with website content management systems

  • Experience with CRO methodologies and A/B testing tools, such as Google Optimize, Optimizely, Convert, etc.

  • Familiarity with web tracking tools, such as Google Analytics, Google Tag Manager, Hotjar, and similar.

  • Understanding of the key UX principles

  • Proficient in English (both written and verbal).


Personal Attributes:

  • Strong interpersonal skills with the ability to work in a collaborative environment.

  • Detail-oriented and highly organized, ensuring precision in project execution

  • Proactive problem-solver who can quickly identify and address challenges.

  • Ability to manage multiple projects simultaneously, meeting tight deadlines.


Why Chaos?

  • Working for a globally recognized company for its cutting edge products and honored with an Academy Award for its contribution to motion pictures

  • Working alongside talented people in an environment which fosters learning and knowledge-sharing

  • Flexible working hours, work from home and additional days off

  • Competitive remuneration package

  • Learning and development opportunities (trainings and certifications)


We welcome people who value teamwork, stick to their commitments and are curious to explore new ways for achieving mastery.


If you think your profile is a good match for this role at Chaos, just send us your resume!


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Only short-listed candidates will be contacted.


Confidentiality of all applications is assured.

Sofia, Sofia, Bulgaria
Marketing

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