Team Lead Website (m/f/d)

Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life. 

For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.

Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.

***This position is based in Bulgaria and Germany with remote/hybrid working options. Applicants must have a work/residence permit for the respective location.***

Main responsibilities

As Team Lead Website, you will join the Ecommerce leadership team and take full ownership of the digital experience of chaos.com, our primary commercial growth engine. You will oversee a high-visibility website that generates significant new customer ARR each year, ensuring it operates as a scalable, high-performing, and conversion-optimized e-commerce platform.

This role combines strategic leadership, hands-on execution, and cross-functional collaboration. You will lead a multidisciplinary website team of 4 and work closely with marketing, product, design, engineering, and performance teams to build a modern, digital-first user experience that drives trials, conversions, and revenue.

1. Ownership and Strategy 

• Own the global website experience across all pages, personas, funnels, and products, ensuring high performance, exceptional usability, and measurable commercial impact.

• Serve as the day-to-day business owner of chaos.com, responsible for quality, delivery, and continuous iteration.

• Define and drive the website roadmap together with the Ecommerce leadership team focused on scalable growth, digital-first user journeys, and revenue acceleration.
  

2. Execution and Leadership

• Lead the website team across infrastructure, UX, design, content, and conversion optimization, fostering alignment and strong delivery standards.

• Plan and execute site improvements in collaboration with brand, product, content, and growth teams.

• Translate business priorities user insights into page structures, navigation flows, and conversion paths.

• Partner with development  teams to release site changes in an agile, scalable, and technically sound way.
  

3. Optimization and Growth

• Prioritize and run A/B tests and site experiments to continuously improve conversion rates and engagement across the funnel.

• Maintain and evolve the CMS system, templates, and publishing processes to support efficient, scalable web operations.

• Collaborate with SEO/AIO and performance marketing teams to align content, landing pages, and technical structure with acquisition and visibility goals.

• Ensure the website supports complex multi-product e-commerce journeys and contributes directly to overall ARR growth.

• 5+ years of experience in website management, digital marketing, or web product ownership, ideally in a SaaS or digital-first company.

• Proven leadership experience managing a website team or cross-functional initiatives.

• Experience working with CMS platforms (preferably Raketa or similar) and strong understanding of front-end/back-end collaboration.

• Familiarity with web analytics, A/B testing tools, SEO/AIO best practices, and user research methodologies.

• Strong project management skills with the ability to manage multiple and cross-functional stakeholders, priorities and timelines.

• Deep understanding of growth funnels, customer journeys, and digital conversion drivers.

• Experience in B2C or B2B e-commerce environments, ideally at scale, supporting complex multi-product check-outs.

• Excellent written and verbal English skills.

Personal skills

• Strong ownership mindset and high accountability for delivery and business outcomes.

• Data-informed decision-making with a sharp eye for UX, structure, and content hierarchy.

• Collaborative leader with excellent communication and cross-team coordination skills.

• Pragmatic and solutions-oriented; comfortable operating in a fast-paced environment.

• Passion for building world-class digital experiences that deliver meaningful business results.

• Team-oriented, reliable, and committed to supporting both strategic goals and day-to-day execution.

Why Chaos?

• Working for a globally recognized company for its cutting-edge products and honored with Academy Award for its contribution to motion pictures
• Working alongside talented people in an environment which fosters learning and knowledge-sharing
• Supplemental health insurance
• Flexible working hours and additional days off
• Competitive remuneration package
• Technical trainings and certifications
• Play and relax area in the office
• Special Discounts

We welcome people who value teamwork, stick to their agreements and are curious to explore new ways for achieving mastery.
If you think your profile is a good match for this role at Chaos, send us your resume and projects you have worked on.
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