Working Student - Marketing (m/f/d)

As a Working Student in the marketing team, you will support daily operations, contribute to campaign execution and help scale marketing activities across various channels. This role is ideal for a curious and proactive student looking to gain hands-on experience in a fast-paced, cross-functional marketing environment.

Depending on your interests and skills, you will have the opportunity to work with one or more of the following teams:

• Content Marketing (e.g. competitor analysis & screening, content research, AI content)

• Social Media (e.g. content scheduling, community engagement, influencer campaigns, reporting)

• Graphic Designer (e.g. digital, print, motion creatives for marketing campaigns, social, website, email, internal initiatives)

• Internal Communication (e.g. intranet, newsletters, emails, online events)

• Strategy & Operations (e.g. translation workflows, proofreading and review processes, localization strategy)

Essential duties and responsibilities

• Tasks will vary depending on team and scope and do not apply to all roles:

• Assist with content creation for email, social media, website and internal communications

• Support campaign planning and execution, including scheduling and asset coordination
  Conduct research on industry trends, competitors and market opportunities
  Help with performance tracking and analysis through data collection and reporting

• Coordinate and communicate with internal stakeholders to ensure timely delivery of marketing tasks

• Maintain and update marketing assets and content libraries
  Contribute ideas and improvements to marketing processes and user engagement strategies

• Enrolled in a Bachelor's or Master’s program in Marketing, Communications, Business, or a related field

• Excellent written and verbal communication skills in English, other languages welcome (Bulgarian, German)

• Reliable, detail-oriented, and organized

• Able to manage multiple tasks and work independently when needed

• Passionate about marketing, digital trends, and creative problem-solving

Advantages

• Prior experience as a working student or intern in marketing or related areas

• Familiarity with CMS platforms, social media tools, or basic SEO concepts

• Experience using analytics or marketing tools (e.g., Google Analytics, HubSpot, Canva)

• Graphic design, video editing, or copywriting skills are a plus

Key technical skills

• Proficient in MS Office or Google Workspace (especially Excel/Sheets and PowerPoint/Slides)

• Comfortable working with social media platforms and email tools

• Ability to work with spreadsheets 

• Interest in learning marketing automation and analytics tools

Please note: This is a working student position, limited to a maximum of 20 hours per week during the semester. Applicants must be currently enrolled at a university and provide valid proof of enrollment (“Immatrikulationsbescheinigung” in Germany).