Working Student - Social Media Marketing (m/f/d)

As a Working Student in our Social Media & Community team, you will support the day-to-day operations of our brand’s online presence. From helping with content scheduling and community engagement to assisting in influencer campaigns and reporting, this is a hands-on opportunity to gain real-world experience in a dynamic international marketing team.

Essential duties and responsibilities:

• Support the planning, scheduling, and publishing of content across social media platforms (Instagram, LinkedIn, Facebook, YouTube).

• Assist in community management (replying to comments, flagging user insights, etc.).

• Research social media trends and contribute to brainstorming sessions.

• Help track performance metrics and prepare reports.

• Support influencer research, outreach, and content coordination.

• Assist with administrative tasks like updating content calendars, gathering assets, and coordinating with internal teams.

• Provide support in content creation.

• Currently enrolled in a university program with a minimum of one year of studies remaining (Marketing, Communications, Media, or similar).

• A strong interest in social media and digital communication.

• A good visual sense and eye for content that works well on social media.

• Experience with Canva or other visual tools is a big plus.

• Strong communication skills in English (German is a bonus).

• Proactive attitude, attention to detail, and team spirit.

• Ideally available for 20 hours per week.

• Familiarity with tools like Adobe Creative Suite for creating visual content will be considered an advantage.

Key technical skills:

• Basic knowledge of social media platforms (Instagram, Facebook, LinkedIn, YouTube).

• Experience with content creation tools, especially Canva (or similar tools like Adobe Express, Figma, etc.).

• Familiarity with social media scheduling tools (e.g., Sprout Social, Hootsuite, Later, Buffer – or willingness to learn).

• Understanding of social media metrics and ability to assist in tracking engagement and reach.

• Basic copywriting skills for captions, replies, and community posts.

• Comfort with Google Workspace (Docs, Sheets, Slides) for collaboration and reporting.

• Strong research skills, especially for identifying trends, influencers, and relevant content.

• Good visual sense and ability to support layout and design choices for posts and stories.

Key behavior skills:

• Creativity

• Initiative

• Organization

KPIs:

• Social Media Growth Rate

• Engagement Rate

• Average Post Reach

Please note: This is a working student position, limited to a maximum of 20 hours per week during the semester. Applicants must be currently enrolled at a university and provide valid proof of enrollment (“Immatrikulationsbescheinigung” in Germany). Compensation is hourly €18.